The Advertisement

We Live in Advertisement Age where Consumers are Persuaded with manipulated Information and presentation about the product. Concrete Promise is avoided while delightfully vague is Cultivated. Advertisement We come across are not free as they appear to be, as far as they are able to engage our attention.

Junk Food is associated with lifestyle. Billions of Newspaper Pages, equivalent to at least a million trees are Printed with Advertisements every day. The road to good health goes through An expensive Power Drink treated with preservatives while Mango Milk Shake, Thandi Lassi remain the last choice.

Superlatives are used in such a manner that No standard of Value is left intact. Promise, Large Promise is the soul of most advertisements whose makers may not like if their own children or spouse follow them, but they leave no stone unturned to establish their work is followed by others children and wives.

When someone throws waste papers on the road, he is considered ill mannered but when someone throws a Billboard on the Road which covers A Tree And distracts drivers with a message of little or no importance, he is considered to have contributed to the nations GDP.

Randomly, A Product we buy today for Rs.100, Costs it's manufacturer somewhere around Rs.10-15 to Produce. He Adds up his Profit Margin for say Rs.10 which takes the total Cost to Rs.25, The Rest of Rs.75 is shared by the middlemen. The Distributors, Stockists, Financiers, Transporters and Advertisers. The Share of the Advertisement can be roughly estimated at Rs.35 which is equivalent to One third the Amount We Spend in exchange of the Product.

If one's Family's Monthly spent is Rs.20000, his Actual contribution to the Advertisements done by the products respective Brands is Rs.222 every day. This money is Spend in Convincing You that One of them is Better than others.

Spend same amount of money to Improve their Product, they would not require to Advertise them anymore.

Prime target is the most Vulnerable and least suspecting, Younger mind which is impressed upon by most advertisers.

Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness. ~John Fisher, The Plot to Make You Buy, 1968

History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that." ~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964

In general, my children refused to eat anything that hadn't danced on TV. ~Erma Bombeck

Advertising may be described as the science of arresting the human intelligence long enough to get money from it. ~Stephen Butler Leacock, quoted in Michael Jackman, Crown's Book of Political Quotations, 1982

विज्ञापन की दुनिया भी कितनी न्यारी है
कोका कोला पेप्सी ने खूब विज्ञापन दिखाया
चवन्नी का माल दस रूपये में खपाया ......
फिर लाखो करोड़ विदेशो में भिजवाया ......

अब कुछ सत्ताधारी पार्टियों की पारी है .....
सरकारी पैसे में खूब विज्ञापन दिखलायेंगे
दो कौड़ी का माल फिर से देश प्रदेश में खपायेंगे
देश का लाखो करोड़ फिर विदेशो में जमा कराने की तैयारी है
विज्ञापन की दुनिया सच में कितनी न्यारी है .............

विज्ञापन की दुनिया सच में कितनी न्यारी है ............. ~ Shailesh Gupta 2012

Click here to watch how the cycle of Consumerism entraps us and our endless potential is rediculed